Food is essential part of life and day to day need. It is basic need of human being. A country can be divided into rural and urban, and based on the orientation of rural and urban the living practices and lifestyle differs more or less extent. Being basic need food consumption is an important aspect on day to day life and how consumers of rural and urban differ? The present study aims to investigate the food consumption pattern in south Gujarat, to fulfill the objectives, the structured questionnaire was used. The data collected from the Surat and Valsad district of south Gujarat. The quota sampling technique was used and 100 respondents were surveyed. Out of 100 respondents surveyed 63 percent were male and 37 percent were female. Out of surveyed 100 respondents 29 percent were studied up to SSC/ITI level. Out of 100 respondents 31 percent were students whereas 29 percent were engaged in private job. Majority of respondents (65 percent) have monthly income below Rs 25000/- . The study found that food consumption pattern is independent of Gender. The significant difference found between rural and urban in case of consumption pattern for Beverages, Refreshments and fresh juice, pulses and green vegetables in the study area.