Drishtikon: A Management Journal

Volume : 1 Issue : Issue 2
Published : 2010
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Articles
Emerging Strategic Issues in Global Business Negotiation: Sharing Global Vision
A.N.Sarkar | 1-36

Key Success Strategies for Marketing of High Technology Products: A Review
Gururaj H Kidiyoor | 37-64

Entrepreneurship: Our Glorious Heritage
Er. J.S. Kular, Inderpreet Kaur, Amanpreet Singh Brar | 65-88

Mutual Fund Performance: A Review
K. Lubza Nihar, K. Satya Murty | 89-102

Global Recession-The Sub-Prime Crisis
Leena Kaushal | 103-122

Geographic Information Systems: A Decision Support Tool for Business
Meenakshi Handa, Anupma Vohra | 123-141

Financial Inclusion - The Outlook, the Concerns and the Road Ahead
Rohit Bansal, Rahul Garg, Rakesh Kumar | 142-155

A Network Based Economy Model Using the Concept of Diversity, Independence and Decentralization (D-I-D)
Yogeshwar P Kosta, G Krishnamurthy & Sujata Krishnamurthy | 156-179

Micro Financing: A Boom for the Poor
Prof.G.V.Jagapathi Rao | 180-193

Entrepreneurship through Apprenticeship - A Case Study
K.G.Chandrika | 194-205

Employee Management at HDFC Bank - A Case Study
Shashank Shah, A. Sudhir Bhaskar | 206-221

Branding a nation: Framework for Building Favorable Country-Image
Anita Gupta | 222-243

Social Identity Crisis amongst Employees in Mergers & Acquisitions
Aparna Sethi, Navodita Mishra & Mihir Dash | 244-262

Resurgence of Public-Sector Banks vis-a-vis Private Sector Banks: A Study in the Indian Context
Biswajit Saha, Manoj Patwardhan, Aditya limaye | 244-262

A study on work stress amongst employees of various public and private sector organizations in India
Kapil Pandla | 263-294

Superior Customer Experience through Brand Positioning - Empirical Study on Branded Shirts
M. Prasanna Mohan Raj, P.T.VijayaRajkumar, G.Bhuvaneswari | 295-310

Economic Reforms and Regional Disparities in India
Md.Mahtab Alam, Ankita Soni, Ur Dangarwala | 311-324

Is Economic Crisis Forcing Organizations to Rethink their Talent Management Strategy? - An Exploratory Study of Some Indian Firm
Kumar Mukul, Kumari Ruchi | 325-351

Evaluation of Financial Soundness through Bivariate Accounting Based Performance Measurement
Paresh Shah | 352-368

Attitude of Insured on Agents and Promotional Activities of Life Insurance Companies
Pulidindi Venugopal | 369-396

A Study of Factors Affecting the Selection of B Schools by Students in Indore Region
Romi Sainy, Sanjeevni Gangwani | 397-412

Effect of Demographic Variable on Organizational Role Stress and Job Satisfaction Relationship: A Study on Private Sector Managers
Shalini Srivastava, Nidhi Srivastava | 413-434

Competency Mapping- Rejuvenating ‘Knowledge based Development’
Shulagna Sarkar | 435-464

Why We Buy - The Science of Shopping
Pratima Sheorey | 465-469

Psychology Applied to Work
Vinita Sinha | 470-473