1.
Anuradha Karmarkar
– Assistant Professor, Aissms College Of Hmct, Pune, Maharashtra, India.
2.
Manas Paranjape
– Assistant Professor, Aissms College Of Hmct, Pune, Maharashtra, India.
Abstract
The Social and cultural changes and changing life
styles have resultant in the habit of eating outside.
The consumers do not have time to cook at home,
the changes in consumption habits of the society,
cultural interactions, fast living, and the contribution
of women to work life are influencing and changing
the nutrition style in crowded cities. In today’s world,
people prefer to buy food sold on the streets to
meet their nutrition needs outside home. Usually
the consumer of street food, avails this owing to
convenience and accessibility, but through promotion
using numerous modes it can be MADE POPULAR.
Social Media plays a critical role here. Once you post
the comment, it can reach thousands of followers at
one time. The Research paper aims to understand
and study the popularity of the street food and what
role is played by social media in promoting it or
making it accessible to the consumers. Close to 120
respondents have contributed to the study, they are
located in urban location of Pune City.
