ATITHYA: A Journal of Hospitality

1. Riya Dixit – Aissms College Of Hotel Management & Catering Technology, Pune, Maharashtra, India.

2. Honey Tyagi – Aissms College Of Hotel Management & Catering Technology, Pune, Maharashtra, India.

Received
07-Jul-2025
Accepted
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Published
07-Jul-2025
Abstract
Sustainability as a concept has emerged a lot nowadays. People are becoming eco-conscious and understand the importance of environment. Sustainability starts at home and nowadays Cafés have also started implementing some practices in order to be good towards environment, gain profit and also build a good image. Moreover, implementing sustainable practices can result in substantial financial advantages for coffee shops. Cafés can reduce their on-going expenses by implementing energy efficiency measures such as using energy-saving appliances and renewable energy sources. Sourcing sustainably can also appeal to customers willing to pay more for ethically sourced items, leading to increased sales. Furthermore, dedicating to sustainability can enhance brand reputation, leading to increased customer loyalty and word-of-mouth referrals. The idea of a café that focuses on sustainability can strongly connect with customers, especially younger people who value environmental consciousness when making purchases. This does not just improve customer interaction but also establishes the cafe as a community leader, motivating others to think about their own environmental strategies.
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