2023 |
Volume 9 |
Issue Issue 2
A Study of Hydroponic Farming and Its Impact on Consumer Buying Preference
1.
Kiran Murlidhar Shende
– AISSMS College of Hotel Management and Catering Technology, Pune, Maharashtra, India.
2.
Sarika Joshi
– AISSMS College of Hotel Management and Catering Technology, Pune, Maharashtra, India.
3.
Pooja Mhetre
– AISSMS College of Hotel Management and Catering Technology, Pune, Maharashtra, India.
4.
Rasika Gumaste
– AISSMS College of Hotel Management and Catering Technology, Pune, Maharashtra, India.
Received
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|
Accepted
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Published
09-Jan-2024
|
Abstract
Hydroponics is a new sustainable method of growing
plants without soil, submerged into nutrient enriched
water containing macronutrients and micro nutrients.
This technology reduces water consumption by 90%
compared to typical soil framing. The method is
suitable for urban cities where major number of crops
can be grown in small space which makes it profitable
to the producers and ensures reduction in time
required for transportation which ultimately reduce
the costs. Hydroponic is gaining popularity due to its
many advantages over traditional farming methods.
This paper aims to explore the impact of hydroponics
on consumer purchasing preferences. The study
was conducted by reviewing relevant literature on
hydroponics and consumer behavior. The results of
the study show that there is a significant relationship
between hydroponics and consumer purchasing
preferences. Consumers are more likely to buy
produce grown using hydroponics, as it is considered
fresh, healthy and environmentally friendly. In addition,
the study revealed that consumers are willing to pay a
higher price for hydroponically grown crops because it
is rich in nutrients.
Keywords Hydroponics, Farming, Consumer Behaviour, Ecofriendly
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