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Workers would not like to sacrifice their personal lives because of their job imperatives. Work and personal life are essentially two different scales of a spring balance and any adverse movement either at the workplace or in personal life would disturb the balance. Work-life balance has always been fraught with challenges which have of late assumed significant proportions and is considered to be the most pressing concern for the workers today. It has been observed that the population of working couples has been on the increase and this has led to greater scope for work-life conflict for them. Organizations are realizing that the quality of the workers’ personal lives has a direct bearing on their job performance. This underscores the need for the organizations to promote work-life balance measures to safeguard their business interests. In this paper, we have made an attempt to highlight why work-life balance policies should be promoted and form a core part of an organizations Human Resource policy to optimize their business interests.