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PRIMA: Practices and Research in Marketing

Volume 9 Issue 1

Published: 2018

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Articles

Analyzing the Influence of Ethical Marketing Practices on Consumer Purchase Behaviour: A Study on Consumer Durables in India

Shaunak Roy, Shivaji Banerjee 1-17

Influence of Social Group via Consumer Conformity Framework - A Conceptual Review

Arun Kaushal, Suvijna Awasthi 18-27

Impact of Acculturation and Ethnocentrism on Food Consumption: Evidence from Rural India

Manish Das 28-38

Consumer Characteristics and Technology Based Self Service Banking Service Quality: Evidence from Delhi NCR Region

Rajiv Sindwani 39-49

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