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PRIMA: Practices and Research in Marketing

Editorial Policy Board

Dr. Rajani Gupte
Vice-Chancellor, Symbiosis International University, Pune

Dr. Netra Neelam, Professor and Director, Symbiosis Centre for Management & Human Resource Development, SCMHRD, Pune

Dr. Bhama Venkataramani
Dean-Academics and Administration, Symbiosis International University, Pune


Chief Editor

Dr Yogesh Mahajan
Assistant Professor, Symbiosis Centre for Management and Human Resource Development (SCMHRD)
Symbiosis International University, Pune, Maharashtra; India
Email-id: prima@scmhrd.edu
Contact No.: 91-20-22934304/5


Editorial Review Board

Dr. Naseem Abidi

Dean, School of Business, Skyline University, Sharjah, UAE

Dr. Masood Siddiqui

Professor, University of Lucknow

Dr. Anubhav Mishra

Associate Professor, Jaipuria Institute of Management Lucknow

Dr. Ashutosh Kolte

Associate Professor, Savitribai Phule Pune University

Dr. Gurudas Nulkar

Head, Symbiosis Centre for Climate Change and Sustainability, Symbiosis International University, Pune

Dr. K. Rajagopal

Deputy Director, Symbiosis Centre for Management & Human Resource Development, Pune

Dr. Vaishali Mahajan

Associate Professor and Head, Department of Marketing, Symbiosis Centre for Management & Human Resource Development, Pune

Dr. M A Sanjeev

Associate Professor, Symbiosis Centre for Management & Human Resource Development, Pune

Dr. Gauri Joshi

Assistant Professor, Symbiosis Centre for Management & Human Resource Development, Pune

Dr. Vinod Sharma

Associate Professor, Symbiosis Centre for Management & Human Resource Development, Pune

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