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Managing the Generation Y

International Journal of Management Prudence

Volume 4 Issue 2

Published: 2012
Author(s) Name: Rasheed I. Darga | Author(s) Affiliation: Research Scholar-Singhania University, Pacheri Bari (Jhunjhunu), Rajasthan
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Abstract

The paper seeks to study the impact of Generation Y that comprises of those particular groups of people, who are born between the Year 1980 – 2000 and their age is ranging from 19 – 30 Years and contribute a major part of our able population. These Gen Y people are highly Energetic, Practical, Motivated have different value system. The biggest divide facing our society is not a gender divide, racial divide, income or technology divide but it is the generational divide. For those of us involved in engaging young people, it must be remembered that the gap between them and us is constantly growing: school students are always aged 5-18 but we are getting older, so we must work harder to understand them and so remain relevant. We can well define these generations by the parameters like:-1. Their Status Description like:- Seniors, Builders, Boomers, Generation X, Generation Y, & Generation Z , 2. The underlying years in which these status of people born, 3. Their different Age Parameters , 4. Their approximate Population in Million, & 5. The different levels of Population Rate. Our Research shows that the third strongest felt need Indian Teenagers have is for guidance &or direction in their life that is trustworthy. The further relevance of the study will encompass the underlying facts and will surely try to bridge the gap between Generations from an altogether new prospective.

Keywords: Generation X & Y, Factors, Effectiveness

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