Attitude of Policy Holders Towards National Insurance Company Limited in Coimbatore City

Abstract

Insurance was practiced in ancient India. People do not bother about the risk in future. Whenever a risk arises, those who are rich face the risk and losses. Others suffer a lot and meet severe financial crisis due to natural calamities. Many people close the business due to accidents that occur. This was the fact before the establishment insurance companies in India. But affect the establishment of insurance companies risk was covered along with the human lives to all movable and immovable items. The National Insurance Company covers the risk on goods, properties, immovable and movable items rather than the human beings. As the Coimbatore district is familiar for its industrial development, there is necessity for covering the risks for goods and property. In this regard the insurance companies cover the loss of property that are indemnified by the insurer for which a nominal amount called insurance premium is paid. The National Insurance Company tries to satisfy the policy holders in all possible ways by rendering services like sanctioning the claim and sending the policy document without any delay. But the role of the agent in the case of National Insurance in many occasions gives confusion to the policy holder. Further after the entry of Private Insurance companies the insurance agent gives false information about the product and also the terms and conditions, as all the policy holders do not know the technical details about insurance. To avoid all these things a thorough study is to be undertaken.

Keywords: Services Marketing, National Insurance Company, Policy Holders, Coimbatore city

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