A Study on Marketing Services with Reference to Indian Agriculture
Published: 2012
Author(s) Name: Bharat Goel, Megha Jain |
Author(s) Affiliation: 1- Associate Prof., J P Institute of Mgt., Meerut; 2- Regional Risk Manager, ICICI Bank, Meerut
Locked
Subscribed
Available for All
Abstract
Indian agriculture has successfully moved
towards commercialization. Directly or indirectly
agriculture in India has continued to be the source of
livelihood to majority of the population. Indian
agriculture has seen a lot of changes in structure from
time to time when needed. India has successfully
achieved the targets in agricultural production.
Government of India has put agricultural development
as its prime responsibility as the producer/farmer
must get a maximum share in the consumer Rupee.
The present paper highlights some of the organizations
and institutions that provide direct and indirect
agricultural marketing and allied services for the ease
and accessibility to the producer/farmer on one side
and the consumer on the other. The paper also
highlights some alternative services available in
agricultural marketing in India that could provide
additional value in the agricultural development. In
the end the paper provide some suggestions that could
help to make agricultural marketing services better,
more valuable and economical for the producer/
farmer, the consumer and the country as whole.
Keywords: Agricultural Marketing, Future Trading, Agricultural Cooperatives, Food grains, Agricultural Development, Agri-Business.
View PDF