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International Journal of Marketing and Business Communication

Volume 5 Issue 3

Published: 2016

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Articles

The Impact of Social Media Marketing on University Students Brand Loyalty

Sahadat Hossain, Md. Nazmus Sakib 01-07

Factors Affecting Adoption of Mobile Banking at the Bottom of the Pyramid in India

Purva Kansal 08-19

The Ahmedabad Applique Cluster: Harness the Power of Traditional Values

Harleen Sahni, Bilal Mustafa Khan, Kishor Barad 20-25

Brand Perceptual Mapping by Text Mining Online Product Reviews

Amir Ekhlassi, Farnoush Reshadi, Anfeng Wan 26-36

Perception Mapping of Entry Level Passenger Cars - An Application of Multi Dimensional Scaling

Soumya Subash Uma, Hareesh N. Ramanathan 37-42

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