Tuesday, 05 Dec, 2023




DEKHO APNA DESH: Attitude on Personal Wellbeing with Resumption of Tourism after COVID-19 Pandemic in India among Elderly and Younger Age Group People

International Journal of Hospitality and Tourism Systems

Volume 15 COVID-19 Issue

Published: 2022
Author(s) Name: K. Thriveni Kumari | Author(s) Affiliation: School of Management, Presidency University, Bangalore, Karnataka, India.
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Tourism is one of the important sectors that generates large number of employment, foreign exchange revenue and creates domestic finance across a range of other sectors which includes food and beverages, transportation, sports etc. But due to COVID-19 (Corona virus) the activity of tourism industry was brought to cease. Experts say that with the support and timely involvement of Government, people, society, the sector can be brought to a leading one. In regard to this the study wants to focus on the opinion of personal wellbeing steps that were developed for tourists after COVID-19 pandemic. The government came up with a motto ‘Dekho Apna Desh’ with the people dreaming to visit many places in India. The tourism industry were proposed with a mandatory guidelines such as downloading of Aarogya Setu app, maintaining physical distance, wearing masks and undergoing thermal screening for personal wellbeing of people to overcome COVID-19 outspread. These measures would certainly lead to difference in opinions of tourists among elder and younger age group as these might affect on their satisfaction level for visiting different places in India. Therefore the study aims to undertake psychological scaling method for measuring the opinions of guidelines on personal wellbeing between elderly and younger age group people associated with socio-demographic variables in tourism sector. The study is accumulated with 490 tourists who travelled different places after redemption of tourism after COVID-19 pandemic. The objectives were measured with the help of descriptive statistics, ANOVA, MANOVA and Tukey Post hoc tests through SPSS 21.0. The study showed that elderly age group tourists were more satisfied with the guidelines and personal wellbeing items prepared to measure the opinions when compared with middle and younger age group. The study is useful to suggest in building strategies for the safety of tourists according to their opinions with ongoing COVID-19 pandemic.

Keywords: Age Group, COVID-19, Elderly, Middle, Younger, Personal Wellbeing, Tourists

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