Friday, 08 Dec, 2023




Impulsive Buying Behaviour of Customers of Food Tech Company in Tirunelveli City

XIBA Business Review

Volume 4 Issue 1

Published: 2021
Author(s) Name: M. Benita | Author(s) Affiliation: Xavier Inst. of Business Administration, St. Xaviers College (Autonomous), Palayamkottai, Tamil Nadu
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Impulsive buying is the tendency of a customer to buy goods and services without planning in advance. When a customer takes such buying decisions at the spur of the moment, it is usually triggered by emotions and feelings. The launch of Food tech companies like Zomato induces the people’s craving and make them buy food online. This article aims to study the Impulsive Buyer Behaviour of customers in Zomato and hopes to understand the buying behaviour of customers who choose online food ordering system. 80 respondents who are the customers of Zomato are selected as samples by using convenience sampling method.

Keywords: Impulsive Buying, Customer, Zomato, Food Tech Company, Online Food Ordering System

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