An Empirical Study on the Factors Affecting E-Loyalty among Working Professionals in Tirunelveli City
Published: 2021
Author(s) Name: Shyamala K. |
Author(s) Affiliation: Xavier Inst. of Business Administration, St. Xaviers College (Autonomous), Palayamkottai, Tamil Nadu
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Abstract
E-Commerce has become an inevitable player in the current marketing situation and has seen a massive rise in the number of consumers. The rise in the number of E-tailers has given consumers more choice and there arises a pattern where consumers tend to shift easily owing to many factors. This study aims to analyse various factors influencing the E-Loyalty of the consumers and their impact. A descriptive research design was used to study a sample population of 80 consumers who use E-Commerce. The data was collected using a structured questionnaire and analysed using appropriate statistical tools for this detailed study. The study results indicate that socio demographic factor don’t play an influential role in E-Loyalty among the working professionals of Tirunelveli city.
Keywords: E-Commerce, E-Loyalty, E-Trust, E-Satisfaction, E-Service Quality, Online Shopping
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