Telecom-OTT Partnership: Generating New Revenue Sharing Models
Published: 2016
Author(s) Name: Sujata Joshi, Rohit Dalal, Rohan Egbert, Akshara Chaudhary |
Author(s) Affiliation: Symbiosis Inst of Telecom Mgt, Constituent of Symbiosis Int Univ, Pune, Maharashtra, India
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Abstract
This paper propounds revenue sharing models for mobile operators and over the top (OTT) players in an attempt to seek a solution to the complex challenge of falling voice average revenue per user (ARPU) rates for the operators due to emergence of OTT services and the need for monetization of services by OTT players. The paper to quantify this opportunity, and highlights three partnership models as a suggestive measure to revitalize the revenue growth for both operators and OTT players 1) Service- Bundling 2) Sponsored-Data 3) Collaboration-Platform-Model Primary data was collected by means of online survey on 250 respondents in the age group of 16-25 in the city of Pune. Use case examples and secondary data was also referred to for the purpose of this study. The paper specifically highlights why OTT players should partner and how the partnership will help both Telecom and OTT
operators to augment their revenue potential.
Keywords: Revenue Sharing Models, Telecom- OTT- Partnership, Sponsored-Data, Service Bundle, API
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