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Unveiling the Significance of Value Selling in Electrical EPC B2B Private Customers

PRIMA: Practices and Research in Marketing

Volume 13 Issue 1

Published: 2025
Author(s) Name: Rajesh Manalipadath | Author(s) Affiliation: Student, Liverpool John Moores University, England; General Manager, VEAS India Private Limited.
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Abstract

Businesses operating in the Electrical EPC private sector must embrace effective sales techniques as the demand for dependable and efficient electrical infrastructure continues to rise globally. It is impossible to overestimate the importance of value selling in Electrical EPC B2B businesses. B2B sales teams also have trouble meeting revenue goals. In order to examine its essential elements, evaluate its influence on client relations, customer satisfaction and loyalty, and assess its contribution to project acquisition success, this paper explores the essence of value selling strategies within the Electrical EPC B2B private customers. This study offers insights into how value selling can be used to improve business performance and promote sustainable growth through a thorough review of the literature and empirical research. Businesses can improve client relations, customer satisfaction, and customer loyalty, drive project acquisition success, and establish themselves as reliable partners in the industry by comprehending and embracing the essential elements and tactics of value selling.

Keywords: Value Selling, Electrical EPC, B2B, Customer Centric Approach, Client Relations, Customer Satisfaction, Loyalty, Project Acquisition Success

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