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Trends in Residential Market in Bangalore, India

PRIMA: Practices and Research in Marketing

Volume 8 Issue 1

Published: 2017
Author(s) Name: Wasim Sheikh, Mihir Dash, Kshitiz Sharma | Author(s) Affiliation: Research Scholar, Alliance University, Bengaluru, Karnataka, India.
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This study provides an insight into residential buyers preferences in the current housing market of Bangalore. By analysing these buyer preferences, developers in Bangalore will know what the current trends in the market are and they can increase their sales and revenues by offering the same. Some of the areas covered in the study are the buyers preference of locations to reside in Bangalore, the type of housing they want to purchase, the size of house/apartment they are looking for, the size of the property, their budget, their possession date and the builder. The study also examines relations between some of the variables above, including whether buyers budget is related to purchase type, whether purchase type is related with number of rooms, and whether buyers budget is related with possession date.

Keywords: Residential Housing Market, Developers, Market Trends

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