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The Sustainability Scale for Evaluating the Community Perception towards the Impact of Tourism Supply Chain Management Practices

PRIMA: Practices and Research in Marketing

Volume 10 Issue 2

Published: 2022
Author(s) Name: Monglise L. Thonger, K. Sethupathy | Author(s) Affiliation: St. Joseph University, Nagaland, India.
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Abstract

This study aims to develop a scale for evaluating the community perception towards the impact of the current tourism supply chain management practices through sustainability dimensions. The theoretical construct was developed and tested for face validity and content validity through expert opinion and pilot study. The final construct consisted of eight dimensions namely (1) PSI - Positive Social Impacts, (2) NSI - Negative Social Impacts, (3) PCI - Positive Cultural Impacts, (4) NCI - Negative Cultural Impacts, (5) PEI - Positive Economic Impact, (6) NEI - Negative Economic Impacts, (7) PenI - Positive Environmental Impact, and (8) NenI - Negative Environmental Impact with 29 variables. 386 responses were collected through surveys with respondents who were native residents of Nagaland. The results of the Kaiser-Meyer-Olkin test of sampling adequacy, Barlett’s test of Sphericity, exploratory factor analysis, and confirmatory factor analysis inferred that the model is suitable for further conducting path analysis using structural equation modeling.

Keywords: Community Perception, Tourism Impacts, Sustainability Scale, Community-Based Tourism Supply Chain

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