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Impact of Corporate Social Responsibility on the Social Well-Being of Unprivileged with Mobile Medical Clinics

PRIMA: Practices and Research in Marketing

Volume 11 Issue 1

Published: 2023
Author(s) Name: Bharti Bhardwaj | Author(s) Affiliation: Director, RKHIV AIDS Research and Care Centre, Mumbai, Maharashtra, India.
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Abstract

Corporate social management is constantly being redefined from what it utilized to be in terms of corporate responsibility of people and the world. As a result, it is vital for corporate entities to assess how their organization functions for public health issues affecting their operation regarding business. The connection between public health and corporate social responsibility could also create a new normal by corporate reporting and accounting on public health. The literature examines the available literature on mobile medical clinics and the role that plays a significant role in the people’s healthcare system. Current research supports that mobile medical clinics are successful in reaching vulnerable populations based on the changing needs of the target community. The study includes certain CSR theories to generate an understanding of CSR policies and their importance in mobile medical clinics while serving the unprivileged. The study also depicts about certain theories such as CSR theory, Stakeholder theory and triple bottom line theory. This includes various analyses of ethical implications, CSR policies and their importance in improving health and well-being of people with the help of mobile medical clinics. However, the acquisition of a developing approach and philosophy so that implementation of research objectives can be delivered in a standard way aids to research. Furthermore, the evaluation of data and information actualizes the fact that considering ethical perspectives can influence research purposes.

Keywords: CSR, Healthcare Sector, Ethical Responsibility

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