Automaker Leadership Strategies and Innovations with a Perspective of Electric Vehicles in US Markets

Abstract

This study examines automaker’s leadership strategies and innovations with a perspective of electric vehicles in US markets. It seeks to offer recommendations on the strategies and varied innovations for electric vehicle automakers in the United States. It also seeks to offer ancillary suggestions on how automakers can establish their leadership and sustainable innovation business strategies and models in EV space and enhance sustainable innovation in EV space. Moreover, it offers an informed suggestion and successful transitioning for EV automakers manufacturing processes and consumer consumption. To achieve this, it relied on qualitative systematic review approach. This included but not limited to the usage of relevant references and mark salient themes derived from data on stakeholder involvement and consumer experiences with electric vehicles, the issues, strategies, and past innovations in the field of study. The study identified numerous barriers to sustainable innovation and transition to EVs in the US markets and categorized them as follows; organizational-specific barriers, institutional-based barriers, economic/cost-related barriers, and barriers related to technological limitations, geopolitical concerns and financial questions. It also identified the crucial roles played by stakeholders in the industry in promoting sustainable innovation and transition to EVs. Moreover, this study noted that the automakers in the US markets adopt various leadership innovation-based strategies and business models to promote smooth transitioning to EVs.

Keywords: Electric Vehicles, Innovation, Leadership, Barriers

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