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A Study on the Effectiveness and Efficiency of Total Quality Management Implementation in the Automobile Sector

PRIMA: Practices and Research in Marketing

Volume 11 Issue 2

Published: 2023
Author(s) Name: Jayadatta S., Gangadhar Sheeri | Author(s) Affiliation: KLEs Institute of Management Studies and Research, BVB Campus, Vidyanagar, Hubli, Karnataka, India.
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Abstract

Total Quality Management (TQM) has become a crucial management strategy that focuses on customer satisfaction and ongoing improvement in order to boost organisational performance. This study examines the efficacy and efficiency of TQM implementation in the automotive industry with a focus on evaluating its influence on various organisational performance dimensions. The study employs a mixed-methods methodology, combining quantitative analysis with qualitative viewpoints from significant industry participants. To lay the theoretical groundwork for TQM and its application in the automotive industry, the study starts by conducting a thorough literature review. The implementation of TQM’s key success factors and obstacles are noted, establishing a framework for the ensuing empirical investigation. Structured surveys given to managers and employees across auto manufacturing companies are used to gather quantitative data. The surveys gather data on the extent of TQM adoption, perceived effects on quality enhancement, client satisfaction, cost savings, and overall performance. Examining the connections between TQM implementation and the determined performance metrics involves the use of statistical analyses, such as correlation and regression analysis. Parallel to this, detailed interviews with senior managers, quality assurance staff, and other pertinent stakeholders in the automotive industry are conducted to collect qualitative data. These interviews provide information on the specific tactics, methods, and procedures used in the implementation of TQM, as well as the difficulties encountered and the lessons learned. The results of this study add to the body of knowledge comalready available on TQM implementation in the automotive industry. They emphasize the role TQM plays in achieving higher quality, greater customer satisfaction, and lower costs. The study also identifies crucial success factors and potential obstacles that organisations should take into account when putting TQM initiatives into practise. The study’s findings are an invaluable tool for automakers looking to adopt or enhance TQM procedures. Organisations can improve their competitive advantage, streamline operational procedures, and promote a culture of continuous improvement by comprehending the factors that contribute to successful TQM implementation.

Keywords: Total Quality Management, TQM Implementation, Automobile Sector, Organizational Performance, Quality Improvement, Customer Satisfaction, Cost Reduction, Mixed-Methods Approach

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