Tourism Development in Gujarat: Progress and Prospects
Yogesh N. Vansiya, Subadra Ragothaman
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Tourism is a rapidly evolving industry in the global marketplace. Tourism in
India has grown substantially over the last three decades. Foreign tourist arrivals
during 1997 were 2,374,094 as compared to 2, 2867,860 in 1996, an increase of
3.8%. India’s share in the world tourist market at the end of 1996-97 was 0.39
per cent. Foreign exchange earnings in the same year were estimated at Rs.
10,418 crore. Tourism has become one of the largest foreign exchange earners of
the country. Domestic tourism’s contribution to the generation of employment
is very high. The tourism’s contribution to GDP of the country has been 5.9% in
2003-04, while employment in tourism sector both direct and indirect, has been
41.8 million in the same year, which accounts for 8.78% of total employment in
the country. Another important feature of the industry, is its contribution to
national integration, preservation of natural as well as cultural environments.
The state of Gujarat has taken a number of steps to promote tourism. This paper
examines the progress and prospects of tourism in this state. The state has
visualized various event based tourism which strengthens the prospects of
Gujarat tourism in the near future.