Perception of Consumers towards Organized Retailing in Hyderabad City

Abstract

Retail is the final stage of any economic activity. Retailing includes all the activities involved in selling goods to the final consumers and for non-business use. Organized retailing in India is of recent one. Many of us experiencing a revolution in the retailing scene in India as large corporate are entering now. There is an increased affluence and growth in the consumer class supporting this retailing revolution. Till date, retailing in India was almost in unorganized formats. Customers find more comfort in shopping at retail outlets like, Trinethra, Food World, Big Bazaar, Giant, Reliance fresh, Spencer, Shoppers’ Stop, Pantaloon, Westside and so on. In contrast to the developed nations where, retailing and shopping being an individual experience, retailing and shopping in India are a social and family phenomenon. So how do these consumers view the organized retailing formats in the emerging India? How do they perceive these organized retailing formats? Are we going to experience further revolution in retail scenario? To answer these questions, the authors made an attempt to highlight these issues in this paper to find out the consumer perception/attitude towards organized retailing and what additional value can deliver to the final consumer etc., through this sector was taken care in this study.

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