Abstract
In the fiercely competitive, fast –faced, global economy, creativity is not only an important sources for
building a competitive advantage, but it also is a necessity for survival. When developing creative
solution are modern problems, entrepreneurs must go beyond merely using whatever has worked in the
past. Intrapreneur gives the ability and opportunity, which can be compared to the evolutionary
biological process of natural selection. Each intrapreneurial venture is a form of mutation of current
corporate resources. These mutations provide diversity. Intrapreneurship provides large organizations
the opportunites to adapt quickly to changes in the marketplace, to go in new directions without having
to acquire or merge with an existing business, and to try out new products and process. Even though
understand the process, recognize an ICV’s potential benefits, and have extensive knowledge of the
impediments to intrapreneurship, corporations nevertheless find the task daunting. The need to
recognize, however, that intrapreneurs and a viable intrapreneuring process are two resources that are
rare, valuable, imperfectly imitable, and nonsubstituable. Thus intrapreneurship is a source of
sustainable competitive advantage.
Key words: Intrapreneurship, Internal Corporate Venturing, Diversity, Innovation, Creative
Destruction, Sustainable Competitive Advantage, Coalition, Mutations, Intrapreneuring process.
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