Customer perception and attitude towards e-banking.

Abstract

Information technology is considered as a key driver for the changes taking place around the world. Electronic banking is the most inventive service offered by the banks. The transformation from traditional banking to e-banking has been a dramatic change. The evolution of e-banking started from the use of Automatic teller Machines and telephone banking (ATM), direct bill payment, electronic fund transfer (EFT) and the revolutionary online banking. This study determines the consumers perspective on the adoption of E-banking. There will be huge acceptance of E-banking with the passage of time with growing awareness and education. A great many people are shifting to Ebanking and are readily accepting the usefulness of this option. It allows customers to manage their accounts from any place at any time for minimum cost. Electronic banking is the latest in the series of technology wonders in the recent past, involving use of internet for delivery of products and services. The electronic banking has been evolving the environment with the development of the world web. Banks through internet has emerged as a strategic resource for achieving higher efficiency. More recently in India, the E-banking service is carried out in an effective way to highly satisfy the customers of the respective banks. As time factor, is very much important for all the people in this modernized world, So if we are waiting in a queue spending the precious time which will lead us to go backward. So the customers dont want to waste their precious time for waiting in a queue. The electronic revolution has made it possible to provide ease and flexibility in banking operations which benefit the customers. As a business tool, internet banking is rapidly transforming the world of commerce and banking, making banks faster and more efficient and allowing them to provide more personalized services to the user customer. The internet creates perfect market conditions where customers have access to more information and can more compare rates and financial products offerings, internet reduces the barriers to enter many banks have found that internet banking has actually added to the cost. Keywords: E-banking, Information Technology, Internet, EFT, ATM.

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