Arch Therapeutics: A Case of Strategic Marketing
Published: 2014
Author(s) Name: M. Saeed |
Author(s) Affiliation: Professor, Thomas Vera, Research Associate, Minot State University, ND, USA.
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Abstract
The case has been prepared for academic discussion in introductory courses in business schools, on the basis of publicly available material, without intending to evaluate the effectiveness of any marketing or managerial practice.
Keywords: N.A.
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