An overview of kids pestering in India
Published: 2011
Author(s) Name: Dr. Anil Mishra, Prof. Bharat Goel
Locked
Subscribed
Available for All
Abstract
Kids today are smarter and sharper than the previous
generations. Advertisements on the television
and internet are keeping them up-to-date and well
informed of the latest products across the world.
They are the conscious consumers of the future and
therefore have already started exercising their power
to make purchasing decisions.
Key word: Pestering, Advertisement
View PDF