Quality and Competition in Retail: An Empirical Investigation
Published: 2013
Author(s) Name: Ekta Duggal, Harsh V. Verma |
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Abstract
With the tremendous growth in the Indian retail sector, quality in retail has become one of the most pertinent issues. Keeping pace with the competitive environment and dynamic consumer lifestyle, the compatibility of retail
services with consumer needs and demands becomes crucial. Relationships with customers need to be prioritized securing the future of retail in India. The retail experimentation with modern retail formats needs to be substantiated with accurate assessment and management of retail quality. The present study strives to assess retailers with the parameters of service quality and relationship
quality so as to derive useful insights for bringing out retail efficiencies.
Keywords: N.A.
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