Impact of Advertising Media on lifestyle: Theoretical Framework
Published: 2011
Author(s) Name: Manu Sharma
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Abstract
Advertising industry has a major influence on people, their
lives, their lifestyle, their happiness and their environment.
Everybody is concerned with changes in his/her lifestyle
for the better, in a way to live a happy, contented and
comfortable life. Following research article has tried to
investigate upon the impact of advertising on individual
lifestyle through an analysis of few research studies done in
the same field.
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