An Analytical Study of Lifestyle as a Popular Theme in Two Different Media: Print and Electronic

Abstract

The objective of the research is to analyze whether media is responsible for promoting the concept of lifestyle in the minds of the masses. Comparative analysis of news related stories, business, sports and other types of contents of media with lifestyle contents are analysed. Various newspapers, magazines, websites and television channel’s in-depth content analysis was done. Audience survey was done through questionnaires. It was found that people prefer lifestyle contents both in print and electronic media. The hypothesis that media is responsible for promoting lifestyle contents is partially true. The masses get influenced by media as they are exposed to lifestyle contents. Lifestyle is considered to be an inseparable aspect of journalism as it helps to break the monotony of life. It also serves the purpose of entertainment too. It is found out from the research that the future of lifestyle is very bright. There will be lot of avenues opening up in this aspect. Masses will get the requisite information and media in return will earn good revenue. The various avenues of lifestyle are fashion, food, health, travel, gadgets, relationships, pets, parenting, etc. It is found out from the survey that the young adults from the age group of 18 to 35 years are much interested in the contents of lifestyle that media provides. They feel it enhances their standard of living and helps in developing their confidence. Masses want entertainment along with information.

Keywords: Psychographic, lifestyle

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