Alternative Media in New Millennium - Use of the Social Networking Sites for Social Campaigning: The Anti-Corruption Campaign
Published: 2012
Author(s) Name: Mukta Martolia |
Author(s) Affiliation:
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Abstract
In the present hi-tech, globalised world alternative media
has gained so much popularity among the users which
cannot be denied. The impact of the alternative media has
been witnessed by the entire world in the recent Arab
Spring. People around the world actively participated in
the revolution through this medium.
There are so many examples stating the power and impact
of these medium for awareness. One such example we have
is the Anti-Corruption Campaign (Jan Lakopal Bill), the
campaign initiated by social activist Anna Hazare. The
present study is an attempt to find out whether these
alternative media (the social-networking sites like
Facebook, Twitter etc.) are useful for the promotion of
social campaigns or not. The research will also try to find
out how people respond and what do they think about such
campaigning through the social-networking sites.
Keywords: Alternative media, April Spring, Janlokpal Bill, Social networking sites, Anti-corruption campaign
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