Environmental Friendly Supply Chain Management - A Perception Analysis

Abstract

The success and failure of every business organisation depend upon the supply chain it is depending. The supply chain is the process which consists of a series of activities to be involved from the point of acquisition of materials, putting them into the production process and distribution of finished goods to the final customer. It is very important to develop and maintain the supply chain which creates the value and competitive advantage to the organisation. To achieve value and competitive advantage the supply chain of the organisation must be environmental oriented because environmental sustainability is the emerging issue and on which every business organisations are required to concentrate for the purpose accommodating the environment and its resources to the future generation. The present study is intended to analyse the perception of managers of manufacturing industries of Mysore city and found that the managers are having a positive attitude in having green supply chain management and they also opined that the requirement of legal obligation foe successful implementation of GSCM throughout the business environment.

Keywords: Supply Chain, Green Supply Chain Management, Environmental Sustainability, Green Supply Chain Management Guidelines

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