BMC Design for SAAL Strategy as the BOS in the Construction Industry Supply Chain

Abstract

Due to the changing and complex environment of the construction industry, and the critical conditions prevailing in Iran, the managers of this industry have started to identify management approaches such as Sustainable, Antifragile, Agile and Lean (SAAL) as approaches to achieve sustainable competitive advantage. In order to use them, organizations need to adapt and create new business models. A systematic approach to integrating SAAL construction supply chain principles into the Business Model Canvas (BMC) perspective of Blue Ocean Strategy will be the first step in the process of achieving this approach. This model can identify critical factors to be included in the organisation’s business model due to its wide perspective and compatibility with the supply chain. In addition, it provides how and why they are related and the conditions and boundaries of these relationships. Although this research helped identify some limitations when trying to align, it also showed that the chosen model was aligned with the supply chain, and the SAAL strategy was aligned with the blue ocean.

Keywords: Sustainable, Antifragile, Agile, Lean, Supply Chain, Construction, Blue Ocean

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