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Ambrosia Limited- A Cold Chain Dilemma

Journal of Supply Chain Management Systems

Volume 5 Issue 1

Published: 2016
Author(s) Name: Ravi Kumar, Sonam Mathur | Author(s) Affiliation: Assistant Professor- Prestige Institute of Management and Research, Indore, Madhya Pradesh, India
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Abstract

When a Zonal Sales Manager is seen fighting at a C&F Office, it is an unusual sight. However at Ambrosia Limited, a renowned name in Poultry products, a simple supply chain dilemma has made it a regular affair. Though the policy of company officials of completely managing the C&F’s has been smooth, there has always been a problem when it came to supply chain. Be it over stocking or excessive rejections from customers, such uncertain issues at times expose the weak link of poor supply chain policies in the company, thus creating potential rift between the company officials and the C&F owner. Even last year the Zonal Sales Manager was greatly upset during the rainy season where great amount of products were not utilized thus creating losses, for which no body was ready to take the responsibility. The upcoming monsoon season might bring a whole new set of problems as the particular problem could again play a critical role in damaging profits.

Keywords: Cold Chain, Supply Chain, C&F Agent, SCM, Poultry, Ambrosia and SCM Disputes

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