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Social Advertising for the Family Planning: An Analysis of Issues Which are Affecting Family Planning in Rural Area

Journal of Rural and Industrial Development

Volume 6 Issue 2

Published: 2018
Author(s) Name: Kunal Sinha, S N Sahdeo | Author(s) Affiliation: Research Scholar, Birla Institute of Technology, Ranchi, Jharkhand, India.
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India is the second largest country in the world, of this 70% (Census, 2011) population is living in the rural area. India is supporting 16 % of the worlds population. Indias population is increasing in an exponential manner. It has been found that the advertisement plays a key role to make people aware of family planning. To study the use of family planning practices or methods among the married women of reproductive age (15-40yrs) was selected. Community based study was conducted to find the awareness towards family planning advertisement among rural women. Determinants of demand for family planning are analyzed to find the impact of family planning advertising on changing attitude and awareness level among consumers.

Keywords: Family Planning, Social Advertising, Awareness, Rural Area

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