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Rural Marketing Scenario in India - The Online Village Ahead

Journal of Rural and Industrial Development

Volume 8 Issue 2

Published: 2020
Author(s) Name: Harsha Sheelam | Author(s) Affiliation: Student, PGDM - Marketing Management, Columnist, Inst. of Public Enterprise, Hyderabad, Telangana.
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Abstract

The article ‘Rural Marketing Scenario in India – The Online Village Ahead’ speaks widely about the growth of e-commerce in rural areas. It explains the need for change in strategies to adapt to the new, diverse market, and provides a list of prerequisites for rural marketing. This article also concentrates on how the study on ‘analysis of customer’ can be completed to better understand the market. The four major characteristics of rural customers are highlighted, on the basis of which rural marketing may be performed. Government initiatives in agriculture, Digital India, AgTech, and so on are relevant subjects which are accustomed to the future of rural markets as an online village. Rural marketing is highly important for businesses in India because of the wide customer base in those areas; businesses, therefore, need to penetrate the markets there. No business can succeed if it is based primarily only in the cities. Hence, this article covers the need for rural marketing in India.

Keywords: Rural India, AgTech, Online Village, Agriculture, Marketing, E-commerce

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