The Impact of Technology in the Promotion of Ramoji Film City, Hyderabad - A Study on The Application of Social Media as Marketing Tool

Abstract

This paper intends to study the promotion of Ramoji Film City, which is the largest film studio in Asia and second biggest studio in the world. Apart from that it is also a leisure park and thematic leisure destination with magic of cinema. There have been studies conducted on destination marketing in the past but a gap arises in the approach of the destination marketers and the current trends. Todays world is tech savy and most of the people are on the internet and engaging themselves in some form of social media. That is the reason social media happens to be one of the best channel of marketing. Now the question arises why only social media, the answer is because most of the potential travelers are on the social networks. Hence it forms the best mode of distribution. For the purpose of study leading social networking sites such as Face book, twitter, Linked In, Google+ and You Tube are being considered and how is Ramoji Film City linked to the people through these social networking sites is being studied. The advantages and disadvantage of social media marketing will be found out and suggestions to overcome the barriers will be proposed.

Keywords: Thematic, Social Media, Face Book, Twitter, Linked In, Google+, You Tube

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