Monday, 04 Dec, 2023




The Impact of Sustainable Hospitality Supply Chain on Customer Satisfaction and Customer Loyalty

Journal of Hospitality Application and Research

Volume 18 Issue 2

Published: 2023
Author(s) Name: Tohid Kachwala | Author(s) Affiliation: Operations and Data Sciences, SBM, NMIMS University, India.
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The efforts of only hotels cannot achieve sustainability in Hospitality; it requires a long-term collaboration among all the stakeholders involved in a Hospitality Supply Chain. The current research aims to study the impact of the environmental, social, and economic dimensions on Customer Satisfaction & Customer Loyalty utilizing data collected from Indian tourists. We have based the current research on Questionnaire surveys. Regression Models using SPSS are applied to test the Model Hypothesis. Findings suggest that sustainable hospitality supply chain management’s environmental dimension, social dimension, and economic dimension positively influence customer satisfaction & also, there is a positive influence of Customer Satisfaction on Customer Loyalty.

Keywords: Sustainability, Hospitality Supply Chain Management, Environmental Dimensions, Social Dimensions, Economic Dimensions, Customer Satisfaction, Customer Loyalty

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