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Promotion of Tourist destinations in Conflict through Restoration Practices; A Study of DMOs

Journal of Hospitality Application and Research

Volume 16 Issue 1

Published: 2021
Author(s) Name: Javeed Ahmad Ganais | Author(s) Affiliation: Research Scholar, School of Mgt. Studies, Sri Satya Sai Univ. of Tech. and Medical Scie., Bhopal, MP
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Abstract

DMOs play a pivotal role in grabbing attention of tourists towards the On Ground and in house restoration practices adopted by the stakeholders in the promotion of destinations plunged in the conflict. The study helps to find out the perception of different restoration practices adopted by the governmental DMOs in promoting the conflict destinations in Jammu and Kashmir. In this paper the researcher collected the data from the hotels and destination management organizations of Jammu and Kashmir. The analysis part includes descriptive analysis (mean, standard deviation). The purpose of this study is to know about the role of DMOs in promotion of tourist destinations which are in plunged in the conflict situation. After the analysis of data it was found that celebrity endorsement and social media involvement has lead positive role towards promotion and restoration of destinations plunged in the conflict like situations.

Keywords: Conflict, Tourist Destinations, Restoration Activities and Promotional Strategies

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