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Assessment of Tourist Satisfaction: An Empirical Study on Orissa Tourism

Journal of Hospitality Application and Research

Volume 7 Issue 1

Published: 2012
Author(s) Name: Madhumita Mukherjee
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Abstract

The significance of tourism in India as a potent contributor to regional economy has been magnified to a considerable extent. One of the major operational areas in tourism that has received focal concentration has been satisfaction of the tourists since tourist satisfaction is an antecedent to patronization and re-patronization of a tourist spot which, in turn, is positively co-linked with revenue and profit generation leading to sustainable economic development. It is an unvarnished fact that international tourism has witnessed a phenomenal growth in the era of globalization and liberalization. This paper attempts to identify the major dimensions of tourist satisfaction and explore the level of satisfaction of international tourists in the state of Orissa. KEYWORDS: tourism, tourist, satisfaction, service

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