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A Study on the Market and Competitor Analysis for Hospitality Industry

Journal of Hospitality Application and Research

Volume 15 Issue 2

Published: 2020
Author(s) Name: M. Maschendar Goud, Harsha Sheelam, Rishabh Kumar Nandi | Author(s) Affiliation: Assistant Professor, Institute of Public Enterprise, Osmania University Campus, Hyderabad, Telangana
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Abstract

The chemical sector helps development of the country by aiding the downstream industries such as detergents, textiles, paper, soaps, pharmaceuticals and others to climb the ladder for economies of scale. With an increase in population and domestic power the industry is expected to grow at 10-13%. Urbanisation, purchasing power, and demand are fuelling opportunities for chemical companies. India also has international demand for its chemicals with an export potential of 5.4%. It exports to Germany, United States of America, United Kingdom, Spain, Singapore, Turkey, Japan and others. With a strong foothold in the domestic and international market the expansion feasibility continues to remain high with substantial and sustainable growth. Chemical industry is offering new products according to changes in the preferences and requirements of the market. The industry has to recognize the need of the time related to technology. Safety, investments, quality, and scale of operations are the key requirements. The main aim of the study is to analyze the expansion feasibility in the hospitality department. The research focuses on learning and gaining insights on competition and market of the cleaning chemical industry for the purpose of understanding the potential for a new company to enter into the market. The research also takes into consideration the future distributor of housekeeping or cleaning chemicals and the growth prospects from a distributor’s point of view in a B2B industry. The study used both primary and secondary sources. The data is collected from domestic locations includes Hyderabad, Port Blair and International locations includes Nepal and Vietnam. The organizations included in the study are basically Schools, Hotels, Hospital, Super Markets, Shopping Mall, Bakery, Restaurants, and Resorts. The sample size for the study is 150. Statistical tolls include averages, mean, percentages, standard deviation and ANOVA used.

Keywords: Chemical Industry, Competitor, Purchasing Power, Hospitality, GDP and SDGs

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