Situating Self-Employed Urban Women Conducting Business through Contemporary Social Media

Abstract

Informal economy includes varied set of economic activities, enterprises, jobs, and workers. The economy typically consists of enterprises and/or people that are not regulated or protected by the state. The concept originally applied to self-employment in small unregistered enterprises. It has been expanded to include wage employment in unprotected jobs. A home-based self-employed women worker can be involved as a fashion designer, a tiffin service provider, a home tutor, a person working with vendors, selling and reselling apparel, accessories to name a few. Informal self-employment is very large and heterogeneous as a category itself. There are different people working within in an informally self-employed category. The review tries to understand home based business women within the ambit of informal employment. The focus of research turns to technological advancement, social media and its impact on womens economic and business efforts. The review, using a feminist lens, understands academic researches on womens economic efforts. The reviews focus will largely be owners and own account (individually run enterprises) women workers of informal enterprises in urban areas which for ease of reference, I have termed as home-based self-employed urban woman.

Keywords: Digital Business Women, Self-employed Women, Business Women, Women in Social Media

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