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Role of Vital Factors for the Success of Products of Small Entrepreneurs

Journal of Entrepreneurship & Management

Volume 1 Issue 2

Published: 2012
Author(s) Name: B. S. Ravikiran, C. B. Vijaya Vittal
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Small Entrepreneurs are major contributors to the economic growth and job creation. They discover new ideas and business opportunities, bring together funds to establish a business, organizes and manages its operations in order to provide economic goods and services. Entrepreneurs have strong convictions, self motivation, will to grow and prosper tremendously. Entrepreneurship is the risk taking ability of the individual coupled with correct decision making. In this research, an attempt is made to explore the factors contributing to the success of the innovative products of small entrepreneurs statistically. This paper provides guidelines for the success of the products for small entrepreneurs. This could help to improve the ability of small entrepreneurs to develop and prosper in an increasing competitive and complex world. A model has been developed to forecast the success or failure of the product which will be useful for small entrepreneurs.

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