Assistant Professor, Management Department, Gitarattan International Business School, India
Abstract
Click Here:Access Full TextIndian women are now actively participating in all fragments of society such as education, politics, media, science and technology; in the process, they are becoming financially independent also. With a changing scenario, women have started actively participating in investing their surplus money, although it all depends upon various parameters such as degree of their risk-taking capability, influence of family members and friends and the challenge to get exposed to modern and innovative investment avenues. This research study is focused on the identification of various factors affecting investment decision of working women of six metro cities of India namely Delhi/NCR, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad. The survey is undertaken on a sample of 2680 educated women investors of the selected regions and the results highlight that certain factors like attachment, source of information, risk, quality of life and independent decisions make significant impact while deciding the investment avenues. The study is based on personal interviews with working women using a structured questionnaire. The study will be immensely useful to investment advisors, distributors, potential investors and academicians.
Keywords: Investment, Perception, Working Women, Emerging Economies, India, Exploratory Factor Analysis
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