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A Study of Investment Behaviour Based on Demographics

Journal of Commerce and Accounting Research

Volume 3 Issue 4

Published: 2014
Author(s) Name: Mugdha Shailendra Kulkarni | Author(s) Affiliation: Assistant Professor, Christ University, Bangalore, Karnataka, India.
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The purpose of the study is to help the investment managers understand the context of their client (individual investor) better and thereby be better placed to help the clients make conscious positive change in their investments. This study attempts to find changes in investment decision with age, gender, income, education level, occupation, annual income, no of dependents.

Keywords: Psychological Factors, Behaviour Pattern, Investment Avenues

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