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Penetration Rate in the Virtual World and its Effects on Economy

Journal of Applied Information Science

Volume 1 Issue 1

Published: 2013
Author(s) Name: Narinder Singh Rana, S. N. Panda | Author(s) Affiliation: 1st Author is research scholar at PTU, Punjab; 2nd author is Professor at RIMT, Punjab, India
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The Information and Communication Technology (ICT) sector, for its potential to generate huge economic and social development, has been the buzzword for all the business discussions and research in last two decades. In this paper, the authors have analyzed the growth rate of the Internet in terms of active and passive users in a global scenario. The data from various internet research organizations has been consolidated and used to deduce that the penetration of Internet, in the developed as well as developing economies of the world, is consistently increasing. As the number of users of the Internet increases, it would either have a positive or a negative impact on the economy of the country. The direction and extent of the effect has been studied in this paper.

Keywords: ICT, Penetration Rate, Active Users, Sustainability

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