Sharda School of Media, Film and Entertainment, Sharda Univ., Greater Noida, Uttar Pradesh, India.
Abstract
In a digital and environmentalist era, it has become crucial that operational efficiency and sustainability coexist. This paper investigates ways by which digital transformation can be used as a catalyst for sustainable growth and change management in organizations. We examine emerging technologies, including artificial intelligence, machine learning, and blockchain, and determine their ability to improve process optimization, resource management, and green initiatives. Finally, the discussion is applied to analyzing appropriate frameworks for change management, one which attends to such goals of sustainability, and also asks how leaders can navigate the challenges of integration in a VUCA (Volatile, Uncertain, Complex, Ambiguous) environment, while also maintaining resilience. Best practices and real-world applications of the digital innovations that drive sustainable outcomes, and case studies from industries. The findings here show that organizations with adaptive change management practices that emphasize inclusivity, stakeholders, and espouse sustainability metrics outperform in this area. These insights are important, both for industry practitioners and academic researchers interested in how to integrate the concepts of digital transformation, management change and sustainability.
Keywords: Artificial intelligence, Change management, Digital transformation, Green practices, Sustainability, VUCA.
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