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Effect of Social Responsiveness on Sustainable Development of the Society with Reference to Eco-Friendly Apparels

Indian Journal of Sustainable Development

Volume 7 Issue 1

Published: 2021
Author(s) Name: Aishwarya Bisht, Sachin Sharma, Akanksha Parihar | Author(s) Affiliation: IMS Unison University, Dehradun, Uttarakhand, India.
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Sustainable development means using the present resources in a way that there are enough resources for the future generations. A part of sustainable development comes through social responsiveness which refers to the obligation of an individual towards his society which improves the quality of life and environment around him. In our study, the social responsiveness is analysed through the consumers of the eco-friendly apparels. With the apparel industry being the second largest polluter of the globe, using ecofriendly apparels has become the need of the hour. We want to find out the effect of social responsiveness of eco-friendly apparels towards sustainable development of the whole community. The study was conducted in ‘Dehradun’ with the age group 18 to 45 years. Survey was done through questionnaires. Sample size of 150 individuals was taken. The descriptive tools used were mean and standard deviation. The inferential tool used was multiple regression analysis. Our research is being conducted to find out the effect of social responsiveness on sustainable development of the society. The research study suggests that there is a considerable degree of effect of social responsiveness on sustainable development of the society with respect to eco-friendly apparels. The apparels industry has caused a lot of environmental hazards over the decades. Eco-friendly apparel is an excellent alternative towards sustainable development, and this can be done through the social responsiveness. Our results show that there is a significant percent of effect of social responsiveness on sustainable development for eco-friendly apparels.

Keywords: Social Responsiveness, Sustainable Development, Eco-Friendly Apparel

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