Digital Agriculture with a Human Touch: SHG Integration and Job Creation in Remote Market Systems
Published: 2025
Author(s) Name: Gardas Pavani, Chettaboina Hoyala and Altaf Ismail Karani |
Author(s) Affiliation: Computer Science and Engineering, Malla Reddy Engg. College for Women, Hyderabad, Telangana, India.
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Abstract
Due to inadequate transportation and a lack of digital skills, farmers in many rural, mountainous, and coastal regions of India find it difficult to reach marketplaces. Due to these problems, they frequently have to rely on intermediaries, which reduces their earnings and restricts their financial independence. In order to facilitate direct sales between farmers and consumers, this study proposes a community-driven digital system that unites Self Help Groups (SHGs). Illiterate farmers can make voice calls to SHG agents using the suggested mobile application. After that, trusted group members can take care of the farmers’ orders and update product listings. By employing young people from the area as digital coordinators and delivery agents, the platform also generates employment. This inclusive model not only enhances market access but also fosters rural entrepreneurship and community resilience, offering a scalable blueprint for digital agriculture with a human touch.
Keywords: Access to rural markets direct trade between farmers and consumers, AgriTech innovation, Community-driven platforms, Digital agriculture, Empowering remote regions, Job creation in rural areas
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